FTC and Unfair Competition

Trademark & Unfair Competition

Eric E. Johnson

ericejohnson.com

Konomark
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If you’re going to talk about “unfair competition” in the U.S., then you’ve got to talk about the FTC and one of the most powerful federal statutes in existence:
FTC Act §5

FTC Act §5 (15 U.S.C. §45)

(a)(1) Unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful.

This is extremely broad language!

It looks like you could bring a lawsuit to do all kinds of things with this language! Such as:

  • break up a multi-billion-dollar monopoly
  • sue a social media influencer who's getting paid to hype products but acting like they’re an unbiased reviewer
  • force eye doctors to give you your lens prescription so you can shop around for cheaper glasses

And it’s true! All this is possible with FTC Act §5!

COMPARISON NOTE: False advertising suits under Lanham Act §43(a) can be difficult to bring. There are standing / injury / causation requirements, and so on.

That stuff does not apply to FTC Act §5! It’s an incredibly powerful vehicle to use against false and deceptive advertising!

But there’s a catch . . .

Only the FTC itself can enforce §5 of the FTC Act!

So the broad scope of the FTC Act’s substantive reach is checked by an agency that Congress built to be careful, bipartisan, and independent.

FWIW, there are a few business types that Congress kept out of the FTC’s §5 reach:

  • banks, S&Ls, credit unions
  • airlines, other common carriers
  • meatpackers, livestock dealers

(Congress created specific schemes for unfair-competition/​ consumer-protection regulatory work for these sectors.)

But there is a lot of overlap …

Despite the §5 exceptions, the FTC’s broad economy-wide portfolio allows it to work in many sectors where there’s overlap with other federal agencies doing consumer-protection/​ unfair-competition work in specific industries.

The FTC
(the entity)

The Federal Trade Commission

FTC – commission structure 1/2

FTC – commission structure 2/2

FTC – the agency

FTC has three important kinds of authority:

FTC Rulemaking Authority

FTC Enforcement of its Rules

FTC Rules Examples

FTC Investigative Authority

FTC Receipt of Statutorily Required Notices

FTC Enforcement Authority

The FTC
after Trump v. Slaughter

Jay L. Levine, Porter Wright Morris & Arthur LLP, firm blog post, July 22, 2026:

Notes about this slide show

Much of the text of several slides was taken verbatim or nearly verbatim from the FTC’s own documentation about the agency, including A Brief Overview of the Federal Trade Commission's Investigative, Law Enforcement, and Rulemaking Authority, available at: https://www.ftc.gov/about-ftc/mission/enforcement-authority